The last two years have been about building an established SEO department at Evoluted, an ambitious Sheffield-based digital agency. Since Declan Reilly joined as Head of SEO, he focused on creating the processes and choosing the tools to accomplish that. Or, as he puts it, “we needed a platform that we can grow with.” So the next natural…
Whenever a new inquiry comes through to your SEO agency, you need to assert the potential that the lead has in terms of SEO growth. It’s a resourceful and uncertain process. There are many variables you have to keep in mind: As your team juggles all the necessary inputs to gauge the viability of the lead’s…
SEO agencies have to work with hard, complex metrics to determine a benchmark for success when it comes to their keyword groups’ performance. Analysing a single keyword’s performance is quite straightforward as the ranking is enough — you usually see it next to some quality attributes (search volumes, SERP features, user intent) and know its…
The ten blue links are long passed. So are the average click-through rates (CTRs) for each position. At first, people would search on their beige boxes and click on the first links. It was the 1990s and we were just beginning to search on the internet for information and things. Then, the 2000s came, and while Google…
Why use the Business Model Canvas for your SEO / digital marketing agency? In the creator’s words, BMC is a strategic tool for painting out an existing business model and making it concrete for all the business stakeholders. It includes 9 building blocks and accompanying questions for you to capture an in-depth description of your…