SEO Forecast. Translate future SEO performance to business results.
Translate your ranking goals into additional non-brand organic traffic. With the best precision created by the number and quality of the keyword variables included in the model. Fully transparent and easy to understand, so you can trust it. And your clients can trust it, too.
All the variables that influence your forecast.
Discover potential outcomes with a full set of data. The key to a more precise forecasting model is at the intersection of data quality and the number of influencing factors included. This is ours.
The average CTR curve.
The first critical variable of an SEO forecasting model is the clicktrough rate for each position in Top 10. Based on *our research, each keyword’s CTR curve significantly changes based on SERP features and device mix. That’s the data our model uses. So you get the real picture of each targeted keyword’s potential.
Different search volumes and CTR curves based on device will yield different results. So considering how many searches are done on mobile devices and applying their corresponding CTR is another key factor in the model’s precision.
Search volume, Year-over-Year trends, and Seasonality
The second important variable in the SEO forecast model is the accuracy of the search volumes used. Besides the *accurate* and fresh data from our platform, our model takes into account the keyword’s monthly seasonality and their Year-over-Year search trend. So you get a calibrated perspective.
Past Conversion Rate
Not all keywords have the same conversion rate, so we don’t treat them equally. Our model uses each keyword’s conversion rate when available. When it’s not available, the model uses the average conversion rate of the non-brand organic traffic. So you get a realistic picture.
Set a realistic ranking goal.
Choose the targeted rank positions for each keyword group. Define timeframes and performance over time.
Customize key parameters.
If you want to use custom values for CTR and conversion rates, now you can easily do it. You’ll see how the estimated additional sessions look like on the spot.
Calibrate the algorithm.
Choose what other parameters you want to use: from device segmentation to adjusting search volumes with their Year-over-Year trends. For the sake of more precision.
The Long-Tail Effect.
Your targeted keywords and their improvement will impact other related keywords, not included in your scenario. With the Long-Tail Effect enabled, you’ll see how those keywords contribute to the estimated improved traffic.
Build a realistic scenario.
With every parameter defined, you’ll see how the algorithm estimates the chance of reaching the SEO goal. From Realistic to Too ambitious, you’ll see where you stand on the full scale. Adjust the current scenario or test multiple scenarios.
A reliable and transparent data model.
We make sure there’s no misleading data in your forecast scenarios. With Google Ads search data calibration systems in place, branded keywords detected and automatically separated, and a fail-safe rank tracking system.
Analyze every keyword included in your forecasting and optimize your scenarios. Transparent and straightforward at each stage.
Progress in check.
See progress in your Agency Dashboard.
Once you agree on a realistic SEO objective, you can set it in the rank tracker and monitor your progress for that campaign. You’ll know if you’re on track or behind in your Agency Dashboard.
Check the Client’s Health.
The SEO objective status is, also, an input for your Client’s Business Health. Together with other critical metrics like overall Visibility or feedback on monthly reports, it’s integrated so you always know a client’s pulse.