• What SEO success means: The Visibility metric case and why it matters

    SEO agencies have to work with hard, complex metrics to determine a benchmark for success when it comes to their keyword groups’ performance. Analysing a single keyword’s performance is quite straightforward as the ranking is enough — you usually see it next to some quality attributes (search volumes, SERP features, user intent) and know its…

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  • The Business Model Canvas for an SEO agency

    Why use the Business Model Canvas for your SEO / digital marketing agency? In the creator’s words, BMC is a strategic tool for painting out an existing business model and making it concrete for all the business stakeholders. It includes 9 building blocks and accompanying questions for you to capture an in-depth description of your…

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