SEO agencies have to work with hard, complex metrics to determine a benchmark for success when it comes to their keyword groups’ performance. Analysing a single keyword’s performance is quite straightforward as the ranking is enough — you usually see it next to some quality attributes (search volumes, SERP features, user intent) and know its…
The ten blue links are long passed. So are the average click-through rates (CTRs) for each position. At first, people would search on their beige boxes and click on the first links. It was the 1990s and we were just beginning to search on the internet for information and things. Then, the 2000s came, and while Google…
Why use the Business Model Canvas for your SEO / digital marketing agency? In the creator’s words, BMC is a strategic tool for painting out an existing business model and making it concrete for all the business stakeholders. It includes 9 building blocks and accompanying questions for you to capture an in-depth description of your…