A content brief is an indispensable strategic document that guides writers and content creators in producing SEO-optimized content. We’re about to talk through what makes a great content brief, things to take into consideration and common challenges, but if all you want is a new template to work from – it’s right here. If you’re…
This guide explains how to separate branded from non-branded traffic and optimise your SEO strategy accordingly. It provides concrete, step-by-step instructions for both using SEOmonitor and, in case you’re stuck using other tools, handling the process manually. Understanding Branded and Non-Branded Keywords Branded Keywords These include your company name, product names, or common variations. For…
The life of an agency-side SEO is frantic, rewarding and filled with ups and downs. In the background, agency leaders, like you, play a balancing act between spending time on training, new business and retention. Most agencies will talk of ‘leaky bucket syndrome’ where their new business is said to be working, but they’re losing…