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What extensions? Chrome-like extensions. New features, reports and integrations, developed as extensions to the main platform. And with the launch of this “marketplace”, we’re introducing a new and long-awaited report.
Where to find them?
SEOmonitor is not a technical SEO tool. However, there are particular technical opportunities that are better identified and processed by a performance-tracking platform, rather than by an auditing tool.
In the case of page cannibalizations, for all the tracked keywords that frequently change their top landing page in the SERP, we already highlight a possible cannibalization situation.
This new report has been deployed as an Extension to our platform. It exports all those keywords, with their top ranking landing page and all the other pages that ranked in the SERPs in the past 30 days.
The Dashboard is where all of your Campaigns are listed and it is usually used for navigational purposes. To that aim, we’ve improved the user interface and the loading times.
But there’s another job-to-be-done that the Dashboard could help with: having an overview on your campaigns. And because Your campaigns are not necessarily All campaigns, we’ve introduced Workspaces. Your Workspace is the Dashboard configured for you, with your campaigns and columns (campaign properties).
A Forecast scenario can be set as an Objective. From that moment, daily, the actual non-brand organic traffic will be compared against the projection for it. When they match or the reality exceeds the projection, the Objective will be On target (green). When it falls Behind, it will turn yellow, and if it is below 50% completion rate, it will be marked as At risk (red).
There’s a lot going on with the data in each campaign. Signals is constantly looking for important changes and insights that you might want to be aware of. And it’s now better integrated into the new Dashboard, so it can contribute to its “scanning for an overview” job-to-be-done.
For simplicity, we’ve added a new Visibility type: Blended (both devices). It is an average between the desktop and mobile Visibility. And it does a better job for the Dashboard’s overview purpose than just showing both visibilities next to each other. The overall Visibility is there to tell you how your campaign portfolio is performing. This might be particularly useful after an algorithm update, when assessing the impact it had.
Our forecasting methodology has been successfully used for more than 4 years, by hundreds of clients, to set realistic objectives and improve their pitches. This is why we’ve gone a step further and rebuilt it with a few goals in mind: to make it as transparent and intuitive as possible, beautifully-designed and even more sophisticated, for the sake of accuracy.
And here it is:
In terms of data modelling, it now includes Year-over-Year search trends and individual CTR curves for each keyword, based on its SERP feature mix on each device. And talking about devices: the estimations are now done separately for desktop and mobile and then brought together as additional traffic. The new CTR curves are based on our latest extensive research.
In terms of transparency, we’ve introduced a new analysis calculation interface, so our users can explore the data behind the model. In turn, they can better understand the numbers, trust them and present them further. Have a look:
You can read more on our forecasting methodology here.
The Proposal Builder
Pitch decks typically include screenshots with data, so the new Forecast design will enhance – rather than downplay – the looks of your slides. Speaking of SEO proposals, we’re here to help agencies acquire, manage and retain more customers. Because our forecast would end up as a screenshot in these decks, we’ve gone the extra mile and created a Proposal Builder. Designed as a Google Slides Add-on, it would both inspire agency users to create better SEO proposals and make it easier to insert good-looking SEOmonitor data into them.
We’ve been silent in the past months, mostly because we’ve been focusing on reliability and scalability. We were also slower than usual in product development, as our engineering team significantly grew in size and it took some time to become productive again. And finally, we worked hard behind the scenes to rebuild “Topic Explorer”.
Topics 2.0 (née Topic Explorer)
We’ve neglected Topics for a long time. It had slow loading times, a poor UX and sometimes even a completely unresponsive interface. After we’ve launched Signals, we started to build Topics from scratch, with a few goals in mind: fast, reliable, beautifully-designed and with enhanced capabilities.
Even after two years, we still believe that Topics is the next big thing in keyword research. That’s because it does this entire job in a few seconds. It finds all of the relevant semantically-related keywords (independent of the wording) and then extracts and aggregates everything a user could need for their research. No need for mashing data from different tools into spreadsheets and then cleaning up junk, duplicates, misspellings or other irrelevant keywords.
Today, we’re excited to re-launch Topics in beta. It is way faster, more reliable and it has a completely new interface. There’s also no limit on usage or exports. As it is in beta it’s only available in a few markets.
It will soon be enhanced with weekly ranks and visibility trends on both desktop and mobile. Next quarter, it will enable you to explore domains using a topical approach, which we believe will be a game changer for competition analysis.
Go ahead and give it a try! “Beta” does not mean “perfect”, so just let us know how we can get there.
One more thing… the Topics companion was also significantly improved. Our Chrome extension will help you easily identify the relevant keywords a page is ranking for or could rank for.
We enabled the connection of our platform with DataStudio, but the hard work to map the data and design the reports is still on you. When you’re ready to start the integration, the documentation and authorization token can be found in Settings -> My account.
That’s it for now. You’ll hear from us again in two weeks. Until then, let us know your feedback.
Time’s up! ⌛️ Been waiting for this moment for a year!
Until now, we’ve helped hundreds of digital agencies and SEO pros differentiate and grow with our technology. It brought a better measuring methodology to the market, with meaningful metrics and optimized costs.
Even with all of that, the SEO industry is still facing all the same problems with the tools, the biggest one being that specialists can only use a fraction of the software capabilities and collected data. So then what’s the use of having huge amounts of data, if you can’t put it all to good use?
Rather than designing a faster, improved interface, our solution was to completely reinvent it and revolutionize the SEO analytics.
Today, at BrightonSEO, we’ve introduced a data scientist disguised as an app: Signals.
It is built on top of SEOmonitor’s data and it’s like nothing else on the market. It processes the entire collected data, correlates it and evaluates its findings, to generate a constant stream of prioritized insights.
These represent victories, losses, issues, opportunities, competition and market trends. And with its collaborative environment, Signals users can act on more insights, not just see more of them.
Analytics tools usually collect much more data than it is used. Too many insights that never reach the user. This generates a lot of waste.
In the past year, we worked hard on redefining the way users interact with our analytics software, so they can see and accomplish significantly more. And we’re going to release this update in the following months.
Until then, we made a major improvement to the old way of using SEOmonitor: the keyword table.
The new keyword table comes with an updated look and feel, but most importantly we tackled some of its previous quirks, so now:
the columns are customizable (as Aleyda Solis and other clients have suggested),
the tooltips are less intrusive and frustrating: faster, cleaner, in more predictable places,
the filtering system is even more intuitive,
there is more space for the keywords
We hope you enjoy this update and we’re looking forward to getting your feedback on it (or anything else)!
We’re now highlighting the highly seasonal keywords with a dedicated label, for a better prioritization of the keywords or groups to focus on:
when the label is red, it means the keyword is out of its peak season;
when it’s yellow, the season is soon approaching;
when it’s green, the keyword is in full season.
The label can be used as a filter or as a rule for smart groups. We’re also labeling the low relevance keywords for the monitored website, where the user’s intention would not be met by the website’s content. This means it’s unlikely that it would rank for them.
The label can always be removed if the user decides it is not the case. If it is indeed an irrelevant keyword, our suggestion would be to delete these keywords from the campaign.
Multiple forecast scenarios are now available
We’ve just enabled the creation of multiple scenarios using our Business Case Builder. When preparing a pitch, several scenarios can now be presented to the client. Moreover, when a forecasted target is active, new scenarios can also be explored.
One more thing, a SERPs CSV export was rolled out, including the top 20 ranks, with their landing pages, for each day of the selected timeframe. Thanks Andreas from Artios.io for suggesting this improvement.
Our focus is to save our users from the daunting job of manually processing spreadsheets, through continuous product development. Any feedback is, therefore, valuable.
Don’t hesitate to reach out via the in-app chat or by email!
Similar to Google Analytics, we’ve now enabled the user to compare the organic traffic data between two periods. Many of our clients have requested this throughout the time and we’re happy to finally release it today.
CTR chart with smart annotations
We’re now overlapping the CTR trend with the organic traffic and adding relevant annotations. This will easily help correlate the impact that a rank fluctuation or a change of the landing page/title/description had on the CTR. Thanks, Christian from Planday.com, for the insightful idea.
“Localized” label to highlight keywords with customized SERPs for each location
There are keywords like “restaurants near me” which have high search volumes, but the results are highly customized. As we only track one location, this could significantly affect the reliability of the forecasts. With this update, we’d automatically identify and highlight them, as well as only taking a fraction of their total search volume into consideration in the forecasts.
We’re excited to announce the launch of our Product Portal. In there, you’re able to see what’s next, propose new features and vote for those that are already waiting in the pipeline, in order to help us better prioritize them. Let’s have a quick walkthrough:
Under consideration — all of the improvement suggestions we’ve selected and that are about to be prioritized. If you have a feature request, you can submit it at any time. By adding an importance label to any request in the product portal, you can help us prioritize it. Any extra details and use-cases would help us better understand your needs.
Planned — the product updates that are scheduled and are about to be rolled out in the following weeks.
In progress —the features we’re already working on, which will soon be released.
Launched —all of the product improvements we’ve rolled out by now. Since we’re here, we’re releasing three important ones as we speak, see below.
1. The branded keywords restriction has been lifted
SEOmonitor was designed to track non-branded keywords. That’s why the branded keywords were limited and primarily used as rules, to split the organic traffic into branded and non-branded. Starting today, any number of branded keywords can be tracked daily, on both devices. However, they will not be included when calculating the Visibility Score and they will automatically be separated from the non-brand keywords, always remaining in their dedicated group. Thanks Mathilde from Just Eat, Wesley from TUI and Amira from Verve Search for pointing this out.
2. A Dashboard for Exports
Exports should reach you instantly, because you need them right away. However, the requests can sometimes take longer to be processed, so we’ve moved them to the backend and we’re emailing them to you when processed. Instead of refreshing the inbox until you receive the export, you can now continue your work in the platform and we’ll let you know when they’re ready for instant download. Thanks, Ilyas, for the heads-up on this!
3. Landing page view now available in Smart Groups
As many of our users started to rely on smart groups, we’ve enabled the Landing Page and Topic view for them too. We’ve coupled that with another important functionality: sorting the landing pages by the impact their keyword rank changes had on the overall Visibility Score — how many impressions they won/lost.
So go ahead and explore our Product Portal — which you can access from the right corner of the platform —, to see what’s already in the pipeline, vote for what is important to you or even submit your request. And keep an eye on it, as we’ll be rolling out new ones on a weekly basis!