Join a community of SEO agencies in a weekly series of live chats about business in the COVID-19 context. From making payroll to adjusting campaigns. We’ll kick off with a short intro then move on to Q&As.
When we first developed Search Trends after COVID-19 in March, we knew that agencies needed this kind of data fast, as the pandemic was creating dramatic shifts. So we optimized for time to market.
Now, we’re launching Search Trends 2.0, the faster, better-looking version we’ve been envisioning since the crisis started.
And with a new critical feature for your SEO team — the ability to analyze niches and industries
With Search Trends 2.0, you’ll be able to explore:
• Keywords — exploding or tanking top keywords and specific keywords you’re targeting, that you can search for just like before.
• Niches — collections of keywords that particular websites rank for, and their exploding or tanking trends. For example, if you need to understand how “contact lenses” shifted in demand, you can search for a specific website that sells them.
• Industries — collections of keywords that the top websites in the main industries rank for, and their exploding or tanking trends. For instance, a site like TripAdvisor informs the search trends in the Travel industry.
Discover what shifted in demand in the last months since the pandemic started and what search trends seem to be here to stay. Search by keyword or explore top trending topics from a specific niche through your chosen website filtering.
You’ll be able to keep adjusting your short-term strategies for your clients and find new avenues to test in your content marketing and search campaigns. Try it here!
Discovering what’s in demand now is crucial for businesses. After introducing Exploding and Tanking keywords and topics in our Search Trends after COVID-19 tool, we’re releasing a feature that allows SEO agencies to search by domain.
This means you’ll be able to explore all the exploding and tanking search trends narrowed down to the keywords on which the inserted domain ranks for. This way you can understand the new demand in a certain industry and go as narrow as you need to for your clients.
You can use it to adjust your SEO strategies for your clients and even help them use these insights to adapt or pivot their products or services.
Next week, we’ll launch Exploding and Tanking domains so you’ll see which niches are growing and which are decreasing based on search trends, not rankings. You’ll be able to use them to redefine your client profile when looking for new business.
You can also read more about why we’re constantly optimizing this tool and ways to use Search Trends after COVID-19 in our Library.
We recently introduced the Client Health Tracker in our agency dashboard for SEO teams/managers to know which of their clients are struggling and how their agency’s MRR might be affected, in real-time.
With a clear view on Business Health after COVID-19 (conversions and sessions) and Campaign Health (SEO objective status), you will be able to act fast on average and bad health and plan for the short-term impact for your clients.
But a dashboard is as good as its frequency usage. We wanted to make the system proactive, so you’re in control and never miss an important change in your clients’ health. So we’re launching email Alerts, which you’ll get when your campaigns change their Health status.
Triggers are a natural part of any habit and process as they help us react faster. With these actionable Alerts, you’ll know where your agency stands and what action is required of you now: maybe set a leadership meeting as soon as possible, do a post-mortem analysis or even create a crisis cell.
This feature will be activated by default, but you can deactivate it at any time.
Also, Slack alerts are coming soon, so you can get them on your preferred channels.
As people’s needs and demands continue to shift after more than a month of quarantine, we wanted to further improve our Search Trends after COVID-19 tool to help SEO agencies discover more than the intuitive trends.
We’re introducing Exploding and Tanking keywords and topics so you can get a deeper understanding of your clients’ industry trends.
You’ll be able to identify relevant content marketing opportunities and even support your clients with data that can help them make critical business decisions.
We’re also working on a filtering option so you can navigate the exploding/tanking keywords and topics beyond the general market trends, by vertical or niche.
Get started and let us know how it’s working for your SEO agency!
Times are harsh for businesses now, so we wanted to better understand what the trends were for our SEO agency clients. To do that we had to understand how their clients’ business was impacted by the outbreak.
And the data showed a concerning trend.
As tough decisions are still expected, we’re launching the Client Health Tracker today, so agencies will know how their clients’ business is affected along with how their campaign is going, in real time.
A) Plan for your agency’s churn scenarios
We developed the Client Health Tracker with a focus on how agencies can use SEOmonitor data to plan for the immediate future and stay in control of their revenue, while taking the necessary actions to reduce costs, mitigate risks and so on.
With the new dashboard you’ll be able to see at a glance which clients are in good health and which are at risk, so you understand your portfolio health and better adjust your MRR projections for various business scenarios.
We do that by processing both the client’s Business Health in terms of traffic and conversions trends after COVID-19, and Campaign Health in terms of expected performance and client feedback.
B) Actionable client data for stronger relationships
The Business Health and Campaign Health data also lets you decide which clients to focus your attention on right now. Knowing which clients struggle in this particular context helps you prioritize and support them in these challenging times. One way to do that is to identify new search trends that could be leveraged for those who experienced significant drops in demand to generate short-term impact.
Also, by focusing on the clients that suffer the most nowadays, you’ll demonstrate your capabilities as a business consultant even better, which in turn will strengthen your relationship.
One last important thing
In order to make the most of your agency data for the current context, we’ve added the option to calibrate the Search Volumes in SEOmonitor with the Year-over-Year trends, to better reflect the actual search volumes.
You can select to see the adjusted data that reflects monthly changes more accurately and the whole process is reversible.
Plus you’ll have an annotation on your Visibility Score, signaling when the calibration started.
Humanity is going through challenging times. And with it, the global economy. Travel and tourism demand evaporated overnight. Most of us spend a lot more time in front of our screens. Many of us are working from home. Some of us don’t have a job anymore.
People’s interest in information, products and services changed. That is not reflected in the data we rely on. Search volumes were 12-months averages because it made sense in a stable world. Today they’re misleading. They significantly shifted and will continue to shift. Agencies need a way to understand these trends and help their clients make critical business decisions based on them.
That’s why we’ve decided to share our Year-over-Year data, which proves critical in understanding how the COVID-19 context changed customer interest and demand. With this data, SEO agencies can proactively support their clients in understanding market trends now.
Today, we’re launching Search Trends after COVID-19, a free tool for SEO teams to get Year-over-Year search trends at a keyword level and at a topic level, looking at the last full month of the current year versus the same month of last year (Feb. 2020 vs. Feb. 2019, for instance). This is a good indicator of how the COVID-19 context actually impacted search volumes, as it evades seasonality.
That means that soon (around April 10), you’ll have the data ready for March 2020 versus March 2019, and access to even more actual data, as we continue to update it on a monthly basis.
In terms of data sources:
we’re using the last 13 months data from Google Ads’ Keyword Planner, with SEOmonitor’s close variations aggregation system, meaning you get a search volume that represents the sum for all the close variants for the main keyword you’re analyzing.
we’re using our Topics tool to present the search trend at a topic level, for keywords with similar search intent. We’ve included this part in order to give you data on the broader impact on the respective niche, category, or intent.
The data is available for the US & UK markets, so you can start using it as we speak!
How you can use Search Trends right now:
We want to support the SEO industry weather this storm, as YoY data directly reflects the shifts in demand for products, services and information, and is crucial for businesses now.
SEO agencies can bring new, different value to their customers in this context. They can become close partners for their clients, helping them see opportunities in new demands, and being their consultants in difficult times.
Let’s say you have a retailer as a client and you see drops in certain types of product demand, but there may be other types of products that are currently on the rise. You can fastly grasp the opportunity with an accurate Search Trend available to present to said client.
It’s a good way to pivot, look at how customer behaviours change and be there to meet the new demand.
We’re focusing all our resources to develop tools and content to help SEO agencies better navigate this crisis.
That’s why we’re currently calibrating our platform Search Volume data and, consequently, the Visibility metric, to reflect the changes in the current context and be useful to you, as you control your input.
Also, the next tool we’re launching soon is a Client Health Tracker for agencies, so you know how your clients’ business is affected along with how their campaign is going. With it, you can understand which clients are struggling the most and need immediate attention, and how your revenue might be impacted. It’s another tool that can help you push through uncertain times. But more on that in the following days.
And if you want to ask more questions, brainstorm and be part of the conversation with other SEO agencies, join Office Hours – a weekly live chat with SEO agencies guests and practical advice for what you can do for your own agency.
One final word: We’ve developed the Search Trends after COVID-19 in a week and optimized it for time to market, as we wanted the product to be useful as soon as possible. We need your help to make it better, so please use the button for reporting errors any time you encounter something that should be improved.
What extensions? Chrome-like extensions. New features, reports and integrations, developed as extensions to the main platform. And with the launch of this “marketplace”, we’re introducing a new and long-awaited report.
Where to find them?
SEOmonitor is not a technical SEO tool. However, there are particular technical opportunities that are better identified and processed by a performance-tracking platform, rather than by an auditing tool.
In the case of page cannibalizations, for all the tracked keywords that frequently change their top landing page in the SERP, we already highlight a possible cannibalization situation.
This new report has been deployed as an Extension to our platform. It exports all those keywords, with their top ranking landing page and all the other pages that ranked in the SERPs in the past 30 days.
The Dashboard is where all of your Campaigns are listed and it is usually used for navigational purposes. To that aim, we’ve improved the user interface and the loading times.
But there’s another job-to-be-done that the Dashboard could help with: having an overview on your campaigns. And because Your campaigns are not necessarily All campaigns, we’ve introduced Workspaces. Your Workspace is the Dashboard configured for you, with your campaigns and columns (campaign properties).
A Forecast scenario can be set as an Objective. From that moment, daily, the actual non-brand organic traffic will be compared against the projection for it. When they match or the reality exceeds the projection, the Objective will be On target (green). When it falls Behind, it will turn yellow, and if it is below 50% completion rate, it will be marked as At risk (red).
There’s a lot going on with the data in each campaign. Signals is constantly looking for important changes and insights that you might want to be aware of. And it’s now better integrated into the new Dashboard, so it can contribute to its “scanning for an overview” job-to-be-done.
For simplicity, we’ve added a new Visibility type: Blended (both devices). It is an average between the desktop and mobile Visibility. And it does a better job for the Dashboard’s overview purpose than just showing both visibilities next to each other. The overall Visibility is there to tell you how your campaign portfolio is performing. This might be particularly useful after an algorithm update, when assessing the impact it had.
Our forecasting methodology has been successfully used for more than 4 years, by hundreds of clients, to set realistic objectives and improve their pitches. This is why we’ve gone a step further and rebuilt it with a few goals in mind: to make it as transparent and intuitive as possible, beautifully-designed and even more sophisticated, for the sake of accuracy.
And here it is:
In terms of data modelling, it now includes Year-over-Year search trends and individual CTR curves for each keyword, based on its SERP feature mix on each device. And talking about devices: the estimations are now done separately for desktop and mobile and then brought together as additional traffic. The new CTR curves are based on our latest extensive research.
In terms of transparency, we’ve introduced a new analysis calculation interface, so our users can explore the data behind the model. In turn, they can better understand the numbers, trust them and present them further. Have a look:
You can read more on our forecasting methodology here.
The Proposal Builder
Pitch decks typically include screenshots with data, so the new Forecast design will enhance – rather than downplay – the looks of your slides. Speaking of SEO proposals, we’re here to help agencies acquire, manage and retain more customers. Because our forecast would end up as a screenshot in these decks, we’ve gone the extra mile and created a Proposal Builder. Designed as a Google Slides Add-on, it would both inspire agency users to create better SEO proposals and make it easier to insert good-looking SEOmonitor data into them.