Understanding the importance of an SEO proposal Picture this: you’re sitting at your desk, staring at a blank document, wondering how to craft an SEO proposal that will captivate your potential clients. Sound familiar? As digital marketing agencies, we often grapple with the challenge of conveying our expertise and value in a way that resonates…
Ever feel like your online content is falling on deaf ears? You’re not alone. Many businesses struggle to get their carefully crafted messages in front of the right audience. Enter the dynamic duo of content marketing and SEO. Think of content marketing as the heart of your online presence, pumping out valuable information, while SEO…
Ever feel like your website is adrift in a vast ocean of search results? You’re not alone. In today’s digital landscape, standing out online is more challenging than ever. But fear not! Just as a lighthouse guides ships through foggy waters, understanding and improving your SEO visibility can illuminate your path to online success. Let’s…
What are SERP features? Ever noticed how Google search results aren’t just a simple list of blue links anymore? If you’ve been puzzled by the variety of information boxes, images, and other elements popping up in your search results, you’re not alone. Let’s dive into the world of SERP features – those eye-catching additions to…
What is keyword research and why is it important? Feeling overwhelmed by the sheer amount of online content and unsure how to make your website stand out? You’re not alone. Keyword research can help by giving you a clear direction to reach your target audience. In this article, we’ll break down the basics of keyword…
Have you ever found yourself scrolling through Google, hoping to spot your website climbing higher in the rankings? You’re not alone. Keeping track of keyword performance in today’s SEO landscape can often feel like aiming at a moving target. But that’s where a rank tracker makes all the difference. This guide breaks down how you…
The challenge of understanding which keywords drive traffic to your website has become increasingly complex since Google introduced the “keyword not provided” phenomenon. Marketers and SEO professionals worldwide have faced difficulties in gaining clarity on the specific search terms that contribute to website traffic. However, there are effective ways to address this issue. In this…
SEO agencies have to work with hard, complex metrics to determine a benchmark for success when it comes to their keyword groups’ performance. Analysing a single keyword’s performance is quite straightforward as the ranking is enough — you usually see it next to some quality attributes (search volumes, SERP features, user intent) and know its…
Why use the Business Model Canvas for your SEO / digital marketing agency? In the creator’s words, BMC is a strategic tool for painting out an existing business model and making it concrete for all the business stakeholders. It includes 9 building blocks and accompanying questions for you to capture an in-depth description of your…