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Why not all organic traffic is SEO traffic

The outcome of SEO is the increase of organic traffic. This makes many people turn towards the organic traffic figure whenever they want to measure SEO performance.

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Our approach to solving the not-provided: 6 years and counting

Google has been encrypting organic searches since 2013. This means that, in Analytics, most of the organic traffic is labeled as not-provided. Marketers are therefore unable to know how many visits and conversions each keyword generates.

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