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Why not all organic traffic is SEO traffic
2017-10-06

The outcome of SEO is the increase of organic traffic. This makes many people turn towards the organic traffic figure whenever they want to measure SEO performance.

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Our approach to solving the not-provided: 4 years and counting
2017-10-06

Google has been encrypting organic searches since 2013. This means that, in Analytics, most of the organic traffic is labeled as not-provided. Marketers are therefore unable to know how many visits and conversions each keyword generates.

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