lego.comin ChatGPT and AI OverviewsUK market · Q3 2026 snapshot11k keywords · 9.9M/mo

AI Visibility Report forlego.comin ChatGPT and AI Overviews

LEGO
Domain report
The searches lego.com competes for i11kkeywords9.9Msearches/mo
ChatGPT
Names a brand i9.8M/mo
ChatGPT answers every search. The only question is whether a brand gets named, and across the market it usually is.
AI Overviews
AIO appears i4.7M/mo
Names a brand i3.9M/mo
1

Overall performance

ChatGPT
82%of answers mention you i
Cited as a source i41%
Sentiment iComing soon
AI Overviews
47%of answers mention you i
Cited as a source i10%
Sentiment iComing soon
2

Competitive map i

2k of the keywords carry lego.com's brand names; others do not compete on them, so we set them aside in this map.
Ment. iCited i
3

Performance by category i

Sort by
4

Performance by keyword i

Sentiment
Mention
Citation
Sentiment Coming soon
Sort by
Keyword i▼Volume / moMentionedCitedMentionedCited
gameboy legobrandedview ↗33.1k✓#1--
lego ninjagobrandedview ↗27.1k✓#1--
legos and friendsbrandedview ↗22.2k✓#1--
lego f1 carbrandedview ↗22.2k✓#1○-
lego world cupbrandedview ↗22.2k✓---
concorde legobrandedview ↗18.1k✓#1--
millennial falconview ↗14.8k✓#2✓#8
bionicleview ↗9.9k✓#2✓#4
cats legosview ↗
fortnite legoview ↗
harry potter sets legoview ↗
home alone legoview ↗
lego avengers towerview ↗
lego bonsai treeview ↗
lego cityview ↗
lego dinosaursview ↗
lego duploview ↗
lego jawsview ↗
ninjagoview ↗
toothless legoview ↗
gameboy lego view ↗33.1k / mo
ChatGPT
✓
Cited #1
AI Overviews
-
Cited -
lego ninjago view ↗27.1k / mo
ChatGPT
✓
Cited #1
AI Overviews
-
Cited -
legos and friends view ↗22.2k / mo
ChatGPT
✓
Cited #1
AI Overviews
-
Cited -
lego f1 car view ↗22.2k / mo
ChatGPT
✓
Cited #1
AI Overviews
○
Cited -
lego world cup view ↗22.2k / mo
ChatGPT
✓
Cited -
AI Overviews
-
Cited -
concorde lego view ↗18.1k / mo
ChatGPT
✓
Cited #1
AI Overviews
-
Cited -
millennial falcon view ↗14.8k / mo
ChatGPT
✓
Cited #2
AI Overviews
✓
Cited #8
bionicle view ↗9.9k / mo
ChatGPT
✓
Cited #2
AI Overviews
✓
Cited #4
cats legos view ↗
ChatGPT
AI Overviews
fortnite lego view ↗
ChatGPT
AI Overviews
harry potter sets lego view ↗
ChatGPT
AI Overviews
home alone lego view ↗
ChatGPT
AI Overviews
lego avengers tower view ↗
ChatGPT
AI Overviews
lego bonsai tree view ↗
ChatGPT
AI Overviews
lego city view ↗
ChatGPT
AI Overviews
lego dinosaurs view ↗
ChatGPT
AI Overviews
lego duplo view ↗
ChatGPT
AI Overviews
lego jaws view ↗
ChatGPT
AI Overviews
ninjago view ↗
ChatGPT
AI Overviews
toothless lego view ↗
ChatGPT
AI Overviews

This report has 11,049 keywords

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Every keyword above was asked as one real question through ChatGPT and AI Overviews, with our improved AI asking. We read who gets named and cited, then weight it by real Google demand. How it works
5

Top cited pages i

PageKeywordsVolume / mo

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