eCommerce SEO in 2022 & beyond.
What the SEO pros say.
eCommerce continues to be in the spotlight as buyer journeys become more sophisticated, Google continues to update its algorithm at a faster pace, and search trends shift from pandemic spikes to an uncertain 2023.
To get the pulse on 2022 insights, challenges, and lessons learned, we’ve talked to 15 SEO and digital growth experts. And here’s what they had to say:
Start with the problem. End with the checklist.
Based on the 15 interviews, we identified 10 main common challenges in the eCommerce SEO world. We didn’t stop here and dug deeper into their context and possible solutions.
Kevin Gibbons. Re:signal
On growth, internationalization, and re-platforming.
Luke Carthy. SEO Consultant
On buy-in, shifting strategies,and B2B clients.
On the value of informational content, social trends, and technical audits.
Ben Austin. Absolute Digital Media
On business strategies, performing verticals in eCommerce, and dynamic URLs.
Sara Povoas. iProspect Portugal
On fluctuating stocks, health and cosmetics trends, and client communication.
Steve Walker. Journey Further
On new user journeys, measuring impact, and funnel optimization.
Charlie Clark. Minty Digital
On entering new markets and campaign KPIs.
On digital and in-store buying, pushing for larger budgets, and their Sofology success story.
The SEO Works
On moving the needle fast, Core Web Vitals, and business contexts.
Petar Jovetic. Impression
On using scenario plannings, SEO maturity frameworks and the State of Retail.
Heemesh Vara. Semetrical
On SEO data analysis and baselines, stakeholder management, and securing budgets.
On differentiating through pitching, video searches, and developing internal tools.
On video content, white goods, and creative page optimization.
On multi-lingual sites, sports retailers, and “luxury” channels.
10 main common challenges in the eCommerce SEO world.
Based on the 15 interviews in this series, we identified 10 main common challenges in the eCommerce SEO world. We didn’t stop here and dug deeper into their context and possible solutions.