Potentially Irrelevant Keywords.
Sometimes navigational keywords from other brands can slip in your keyword list. The rank tracker automatically detects and labels them, so you can isolate or remove them as you see fit. That’s how your campaign data doesn’t get muddled with misleading high search volumes or Visibility.

In & Out of Season.
Discover the highly seasonal keywords in your campaign. Even the less intuitive ones. Their searches peak for 3 consecutive months throughout the year. So you can adjust the timing of your campaign.

Brand of Others.
Sometimes navigational keywords from other brands can slip in your keyword list. The rank tracker automatically detects and labels them, so you can isolate or remove them as you see fit. That’s how your campaign data doesn’t get muddled with misleading high search volumes or Visibility.

Misspelled keywords.
The rank tracker detects misspellings, so you easily see them in your keyword list, should you want to remove them. They’re usually part of the close variations aggregation, but if you don’t have the main keyword in your list, they become misleading.
Highly localized.
For global, national, or regional campaigns, highly localized keywords are automatically labelled. Because they have different organic results based on the location the search was performed from and search volumes from the campaign level, you should know how to analyze them. You can always use the multilocation campaign feature to keep your keywords separately.