We’re now highlighting the highly seasonal keywords with a dedicated label, for a better prioritization of the keywords or groups to focus on:
- when the label is red, it means the keyword is out of its peak season;
- when it’s yellow, the season is soon approaching;
- when it’s green, the keyword is in full season.
- The label can be used as a filter or as a rule for smart groups. We’re also labeling the low relevance keywords for the monitored website, where the user’s intention would not be met by the website’s content. This means it’s unlikely that it would rank for them.
The label can always be removed if the user decides it is not the case. If it is indeed an irrelevant keyword, our suggestion would be to delete these keywords from the campaign.
Multiple forecast scenarios are now available
We’ve just enabled the creation of multiple scenarios using our Business Case Builder. When preparing a pitch, several scenarios can now be presented to the client. Moreover, when a forecasted target is active, new scenarios can also be explored.
One more thing, a SERPs CSV export was rolled out, including the top 20 ranks, with their landing pages, for each day of the selected timeframe. Thanks Andreas from Artios.io for suggesting this improvement.
Our focus is to save our users from the daunting job of manually processing spreadsheets, through continuous product development. Any feedback is, therefore, valuable.
Don’t hesitate to reach out via the in-app chat or by email!
We believe that SEO should be as measurable and predictable as any other digital marketing channel.
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