The final layer in our keyword events timeline: ON-PAGE changes

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1*1BPaElcSlOCKacrNWlTeiw We’ve just rolled out a major update: a crawler that registers the on-page changes for all the tracked keywords’ landing pages, on a daily basis. These content changes are added to the keyword events timeline, when Google indexes the landing page’s latest version, along with landing page switches, Google algorithm updates, HTTPS migrations and automatically detected new backlinks. Adding this final layer means we’re now tracking all of the events that might have influenced the rank of a keyword. This takes us one step further towards our goal of helping our users correlate events with rank changes and better understand what’s behind their websites’ Visibility fluctuations.

On-page data and a redesigned keyword page

The crawling system identifies the important on-page changes when Google indexes them. You can see the data:

  • in the freshly redesigned keyword page, under the Historical Changes tab
  • and in the SEO Campaign module, under the Events icon: 1*m7ai0VyTdWNXzNPvD6YkJw

In the newly added On-page tab, we provide the essential data like: title, description, H1–3, canonical URL, backlinks, social signals and even a snapshot of the page: 1*wQECqlC GjyumxqCdLd6Ng We also store a history of the previously indexed versions of the landing page. This allows you to compare them (including the full html version) and analyze their performance over time.

This is only the start of the newly added data layer, so we’ll continue to improve it, based on your feedback and further requests.

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