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Why not all organic traffic is SEO traffic

The outcome of SEO is the increase of organic traffic. This makes many people turn towards the organic traffic figure whenever they want to measure SEO performance.

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[Case Study] How We Influence finally found an SEO analytics everyone could use

In digital marketing, everything you do should be data driven. Of course there’s plenty of room for creativity, experimentation and the odd gut feeling, but data should remain firmly at the heart of your strategy.

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