Working on it
1Translating the keyword into one real question
2Running it through ChatGPT + AI Overviews
3Reading the answers, finding brand mentions + citations
4Calculating volume-weighted visibility
pottery stoke on trent staffordshireAI visibility in ChatGPT and AI Overviews
Keyword report
1
How we read this intent i
A keyword searched in Google carries the same intent as a question asked in AI. Your keyword anchors the report, because its demand is measurable and verifiable (Google search volume); the answer side shows what AI says when it gets asked the same thing.
Your keyword in Google
pottery stoke on trent staffordshire
2.4k searches/mo i
The report anchors here: Google search volume is the one demand number anyone can verify.
The same intent, asked in AI
“What pottery is made in Stoke-on-Trent, Staffordshire?”
One of the many ways people ask AI for the same thing. Different phrasings, the same underlying intent.
2
What AI answered i
Brands AI named
Sources cited
#1
thepotteries.org#2
thepotteries.org#3
buttercupchina.co.uk#4
fegghayespottery.co.uk
3
Similar searches i
4
Share of voice across similar searches i
SEOmonitor AI Visibility Index UK market · Q3 2026 snapshot · Get notified of the next