theordinary.comin ChatGPT and AI OverviewsUK market · Q3 2026 snapshot4.8k keywords · 2.8M/mo

AI Visibility Report fortheordinary.comin ChatGPT and AI Overviews

The Ordinary
Domain report
The searches theordinary.com competes for i4.8kkeywords2.8Msearches/mo
ChatGPT
Names a brand i2.5M/mo
ChatGPT answers every search. The only question is whether a brand gets named, and across the market it usually is.
AI Overviews
AIO appears i2.6M/mo
Names a brand i2.5M/mo
1

Overall performance

ChatGPT
57%of answers mention you i
Cited as a source i9%
Sentiment iComing soon
AI Overviews
62%of answers mention you i
Cited as a source i17%
Sentiment iComing soon
2

Competitive map i

96 of the keywords carry theordinary.com's brand names; others do not compete on them, so we set them aside in this map.
Ment. iCited i
3

Performance by category i

Sort by
4

Performance by keyword i

Sentiment
Mention
Citation
Sentiment Coming soon
Sort by
Keyword i▼Volume / moMentionedCitedMentionedCited
azelaic acidview ↗74k×-✓-
hyaluronic acidview ↗49.5k✓-×-
glycolic acidview ↗40.5k✓-✓-
retin aview ↗22.2k×-×-
mandelic acidview ↗8.1k✓#1✓#8
copper peptidesview ↗6.6k✓#11✓-
alpha arbutinview ↗6.6k✓#6✓#6
the ordinary hair serumbrandedview ↗6.6k✓#1○-
acne retinoidsview ↗
alpha arbutin serumsview ↗
benefits of niacinamideview ↗
lash serumsview ↗
niacinamideview ↗
ordinary lash serumview ↗
puffinessview ↗
salicylic acidview ↗
the ordinary azelaic acidview ↗
the ordinary moisturizerview ↗
the ordinary niacinamide 10 zinc 1view ↗
what does niacinamide doview ↗
azelaic acid view ↗74k / mo
ChatGPT
×
Cited -
AI Overviews
✓
Cited -
hyaluronic acid view ↗49.5k / mo
ChatGPT
✓
Cited -
AI Overviews
×
Cited -
glycolic acid view ↗40.5k / mo
ChatGPT
✓
Cited -
AI Overviews
✓
Cited -
retin a view ↗22.2k / mo
ChatGPT
×
Cited -
AI Overviews
×
Cited -
mandelic acid view ↗8.1k / mo
ChatGPT
✓
Cited #1
AI Overviews
✓
Cited #8
copper peptides view ↗6.6k / mo
ChatGPT
✓
Cited #11
AI Overviews
✓
Cited -
alpha arbutin view ↗6.6k / mo
ChatGPT
✓
Cited #6
AI Overviews
✓
Cited #6
the ordinary hair serum view ↗6.6k / mo
ChatGPT
✓
Cited #1
AI Overviews
○
Cited -
acne retinoids view ↗
ChatGPT
AI Overviews
alpha arbutin serums view ↗
ChatGPT
AI Overviews
benefits of niacinamide view ↗
ChatGPT
AI Overviews
lash serums view ↗
ChatGPT
AI Overviews
niacinamide view ↗
ChatGPT
AI Overviews
ordinary lash serum view ↗
ChatGPT
AI Overviews
puffiness view ↗
ChatGPT
AI Overviews
salicylic acid view ↗
ChatGPT
AI Overviews
the ordinary azelaic acid view ↗
ChatGPT
AI Overviews
the ordinary moisturizer view ↗
ChatGPT
AI Overviews
the ordinary niacinamide 10 zinc 1 view ↗
ChatGPT
AI Overviews
what does niacinamide do view ↗
ChatGPT
AI Overviews

This report has 4,849 keywords

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Every keyword above was asked as one real question through ChatGPT and AI Overviews, with our improved AI asking. We read who gets named and cited, then weight it by real Google demand. How it works
5

Top cited pages i

PageKeywordsVolume / mo

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