mattel.comin ChatGPT and AI OverviewsUK market · Q3 2026 snapshot2.8k keywords · 1.9M/mo

AI Visibility Report formattel.comin ChatGPT and AI Overviews

Mattel
Domain report
The searches mattel.com competes for i2.8kkeywords1.9Msearches/mo
ChatGPT
Names a brand i1.9M/mo
ChatGPT answers every search. The only question is whether a brand gets named, and across the market it usually is.
AI Overviews
AIO appears i595.8k/mo
Names a brand i452.3k/mo
1

Overall performance

ChatGPT
95%of answers mention you i
Cited as a source i0%
Sentiment iComing soon
AI Overviews
41%of answers mention you i
Cited as a source i0%
Sentiment iComing soon
2

Competitive map i

5 of the keywords carry mattel.com's brand names; others do not compete on them, so we set them aside in this map.
Ment. iCited i
3

Performance by category i

Sort by
4

Performance by keyword i

Sentiment
Mention
Citation
Sentiment Coming soon
Sort by
Keyword i▼Volume / moMentionedCitedMentionedCited
lightning mcqueenview ↗90.5k✓---
disney princessview ↗74k✓-×-
buzz toy storyview ↗49.5k✓---
bulbasaurview ↗49.5k✓-×-
polly pocketview ↗40.5k✓---
barbie dream housesview ↗40.5k✓---
jared leto movieview ↗18.1k×-✓-
baby jumperooview ↗14.8k×-✓-
barbie's dollsview ↗
buzz astronautview ↗
cards in unoview ↗
cast of barbie filmview ↗
fisher price dj tableview ↗
mega bloksview ↗
minecraft game toyview ↗
minecraft toysview ↗
monster high characterview ↗
movie with will ferrellview ↗
skeletorview ↗
uno rule bookview ↗
lightning mcqueen view ↗90.5k / mo
ChatGPT
✓
Cited -
AI Overviews
-
Cited -
disney princess view ↗74k / mo
ChatGPT
✓
Cited -
AI Overviews
×
Cited -
buzz toy story view ↗49.5k / mo
ChatGPT
✓
Cited -
AI Overviews
-
Cited -
bulbasaur view ↗49.5k / mo
ChatGPT
✓
Cited -
AI Overviews
×
Cited -
polly pocket view ↗40.5k / mo
ChatGPT
✓
Cited -
AI Overviews
-
Cited -
barbie dream houses view ↗40.5k / mo
ChatGPT
✓
Cited -
AI Overviews
-
Cited -
jared leto movie view ↗18.1k / mo
ChatGPT
×
Cited -
AI Overviews
✓
Cited -
baby jumperoo view ↗14.8k / mo
ChatGPT
×
Cited -
AI Overviews
✓
Cited -
barbie's dolls view ↗
ChatGPT
AI Overviews
buzz astronaut view ↗
ChatGPT
AI Overviews
cards in uno view ↗
ChatGPT
AI Overviews
cast of barbie film view ↗
ChatGPT
AI Overviews
fisher price dj table view ↗
ChatGPT
AI Overviews
mega bloks view ↗
ChatGPT
AI Overviews
minecraft game toy view ↗
ChatGPT
AI Overviews
minecraft toys view ↗
ChatGPT
AI Overviews
monster high character view ↗
ChatGPT
AI Overviews
movie with will ferrell view ↗
ChatGPT
AI Overviews
skeletor view ↗
ChatGPT
AI Overviews
uno rule book view ↗
ChatGPT
AI Overviews

This report has 2,803 keywords

You're seeing 8 of the top searches by value, with full data.
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Every keyword above was asked as one real question through ChatGPT and AI Overviews, with our improved AI asking. We read who gets named and cited, then weight it by real Google demand. How it works
5

Top cited pages i

PageKeywordsVolume / mo

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