hm.comin ChatGPT and AI OverviewsUK market · Q3 2026 snapshot82.7k keywords · 56.8M/mo

AI Visibility Report forhm.comin ChatGPT and AI Overviews

H&M
Domain report
The searches hm.com competes for i82.7kkeywords56.8Msearches/mo
ChatGPT
Names a brand i56.3M/mo
ChatGPT answers every search. The only question is whether a brand gets named, and across the market it usually is.
AI Overviews
AIO appears i15.4M/mo
Names a brand i6.1M/mo
1

Overall performance

ChatGPT
32%of answers mention you i
Cited as a source i20%
Sentiment iComing soon
AI Overviews
16%of answers mention you i
Cited as a source i8%
Sentiment iComing soon
2

Competitive map i

12 of the keywords carry hm.com's brand names; others do not compete on them, so we set them aside in this map.
Ment. iCited i
3

Performance by category i

Sort by
4

Performance by keyword i

Sentiment
Mention
Citation
Sentiment Coming soon
Sort by
Keyword i▼Volume / moMentionedCitedMentionedCited
teenage girl denim jacketview ↗110k✓---
black jeggings girlsview ↗90.5k✓#1--
trench coatview ↗74k×---
hatsview ↗60.5k×---
jean skirt denimview ↗40.5k✓---
denim and jacketview ↗27.1k×---
vestview ↗22.2k×-✓#5
winter apparel for womenview ↗6.6k✓#1✓#6
baby clothes saleview ↗
baby girl coatsview ↗
black jacketview ↗
denim frocksview ↗
flower girl dressview ↗
jacketsview ↗
jumpers manview ↗
kids clothesview ↗
mini skirtview ↗
sparkly topsview ↗
teen bikiniview ↗
when is black friday shoppingview ↗
teenage girl denim jacket view ↗110k / mo
ChatGPT
✓
Cited -
AI Overviews
-
Cited -
black jeggings girls view ↗90.5k / mo
ChatGPT
✓
Cited #1
AI Overviews
-
Cited -
trench coat view ↗74k / mo
ChatGPT
×
Cited -
AI Overviews
-
Cited -
hats view ↗60.5k / mo
ChatGPT
×
Cited -
AI Overviews
-
Cited -
jean skirt denim view ↗40.5k / mo
ChatGPT
✓
Cited -
AI Overviews
-
Cited -
denim and jacket view ↗27.1k / mo
ChatGPT
×
Cited -
AI Overviews
-
Cited -
vest view ↗22.2k / mo
ChatGPT
×
Cited -
AI Overviews
✓
Cited #5
winter apparel for women view ↗6.6k / mo
ChatGPT
✓
Cited #1
AI Overviews
✓
Cited #6
baby clothes sale view ↗
ChatGPT
AI Overviews
baby girl coats view ↗
ChatGPT
AI Overviews
black jacket view ↗
ChatGPT
AI Overviews
denim frocks view ↗
ChatGPT
AI Overviews
flower girl dress view ↗
ChatGPT
AI Overviews
jackets view ↗
ChatGPT
AI Overviews
jumpers man view ↗
ChatGPT
AI Overviews
kids clothes view ↗
ChatGPT
AI Overviews
mini skirt view ↗
ChatGPT
AI Overviews
sparkly tops view ↗
ChatGPT
AI Overviews
teen bikini view ↗
ChatGPT
AI Overviews
when is black friday shopping view ↗
ChatGPT
AI Overviews

This report has 82,736 keywords

You're seeing 8 of the top searches by value, with full data.
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Every keyword above was asked as one real question through ChatGPT and AI Overviews, with our improved AI asking. We read who gets named and cited, then weight it by real Google demand. How it works
5

Top cited pages i

PageKeywordsVolume / mo

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