Rowling Indexin ChatGPT and AI OverviewsUK market · Q3 2026 snapshot7 keywords · 4.8k/mo

Rowling IndexAI visibility in ChatGPT and AI Overviews

rowlingindex.org›
Brand report
The searches Rowling Index competes for i7brand-competitive keywords4.8ksearches/mo
ChatGPT
Names a brand i4.8k/mo
ChatGPT answers every search. The only question is whether a brand gets named, and across the brand-competitive set it usually is.
AI Overviews
AIO appears i3.5k/mo
Names a brand i2.6k/mo
1

Overall performance

ChatGPT
4%of answers mention you i
Sentiment iComing soon
AI Overviews
0%of answers mention you i
Sentiment iComing soon
2

Competitive map i

Ment. i
3

Performance by category i

Sort by
4

Performance by keyword i

Sentiment
Mention
Sentiment Coming soon
Sort by
Keyword i▼Volume / moMentionedMentioned
harry potter newsletterview ↗880×○
j k rowling booksview ↗1.9k××
harry potter family tree blackview ↗720×-
sir cadoganview ↗590×-
jk rowling new bookview ↗390××
hogwarts lessonsview ↗210✓×
slytherin mottoview ↗70××
harry potter newsletter view ↗880 / mo
ChatGPT
×
AI Overviews
○
j k rowling books view ↗1.9k / mo
ChatGPT
×
AI Overviews
×
harry potter family tree black view ↗720 / mo
ChatGPT
×
AI Overviews
-
sir cadogan view ↗590 / mo
ChatGPT
×
AI Overviews
-
jk rowling new book view ↗390 / mo
ChatGPT
×
AI Overviews
×
hogwarts lessons view ↗210 / mo
ChatGPT
✓
AI Overviews
×
slytherin motto view ↗70 / mo
ChatGPT
×
AI Overviews
×
Every keyword above was asked as one real question through ChatGPT and AI Overviews, with our improved AI asking. We read who gets named, then weight it by real Google demand. How it works

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