✳ChatGPT
Names a brand i15.4M/mo
ChatGPT answers every search. The only question is whether a brand gets named, and across the brand-competitive set it usually is.
✦AI Overviews
AIO appears i1.6M/mo
Names a brand i1M/mo
1
Overall performance
3%of answers mention you i
Sentiment iComing soon
17%of answers mention you i
Sentiment iComing soon
2
Competitive map i
5 of the keywords carry Hamleys's brand names; others do not compete on them, so we set them aside in this map.
Ment. i
3
Performance by category i
4
Performance by keyword i
Sentiment
| Keyword i▼ | Volume / mo | ||
|---|---|---|---|
| nerf guns for toddlersview ↗ | 9.1M | × | - |
| care bearsview ↗ | 33.1k | × | ○ |
| lego and minecraftview ↗ | 27.1k | × | × |
| lego f1 race carview ↗ | 22.2k | × | - |
| toy stores near meview ↗ | 18.1k | × | ✓ |
| toy storeview ↗ | 14.8k | ✓ | - |
| lite britesview ↗ | 14.8k | × | ✓ |
| toy shop london cityview ↗ | 6.6k | ✓ | - |
| baby toysview ↗ | |||
| fireman'sview ↗ | |||
| harry potter sets legoview ↗ | |||
| jellycat croissantview ↗ | |||
| lightning mcqueen legoview ↗ | |||
| playmobilview ↗ | |||
| rapunzel's dressview ↗ | |||
| stickle bricksview ↗ | |||
| toniebox 2view ↗ | |||
| toy near meview ↗ | |||
| toysview ↗ | |||
| water gunsview ↗ |
nerf guns for toddlers view ↗9.1M / mo
care bears view ↗33.1k / mo
lego and minecraft view ↗27.1k / mo
lego f1 race car view ↗22.2k / mo
toy stores near me view ↗18.1k / mo
toy store view ↗14.8k / mo
lite brites view ↗14.8k / mo
toy shop london city view ↗6.6k / mo
baby toys view ↗
fireman's view ↗
harry potter sets lego view ↗
jellycat croissant view ↗
lightning mcqueen lego view ↗
playmobil view ↗
rapunzel's dress view ↗
stickle bricks view ↗
toniebox 2 view ↗
toy near me view ↗
toys view ↗
water guns view ↗
SEOmonitor AI Visibility IndexUK market · Q3 2026 snapshot · Get notified of the next