How to measure SEO in 2016 [Free eBook] | SEOmonitor

How to really measure SEO in 2016


We are challenged by a paradox: too much data and not enough data. With today's challenges, we can no longer measure SEO performance.

  • Google Analytics is now hiding over 80% of organic search phrases under (not-provided).
  • Both organic and brand queries fall together under Organic Traffic in Analytics.
  • Individual keyword rankings are not enough to measure overall site performance.
  • Seasonality impacts SEO traffic.
  • Some keywords convert better than others.
This guide will show you how to put every piece of the puzzle together and use every information you’ve got in such a way that you’ll finally be able to measure SEO performance.