Earning links back to your site by creating sharable content is something which is vital to SEO, as well as getting your website to rank and at Blueclaw we aim for the same goals for our clients.
There are a number of elements which have to be considered when coming up with a content piece including:
- What is the purpose of the piece? For example, is it for brand awareness or lead generation?
- Do we want to create a one-off piece or something evergreen?
- Are the ideas relevant to the brand?
- Are the ideas relevant to the brand’s target audience?
- Are there any pieces which have been done around the topic before?
- Which previous pieces have performed well, earning links and social shares?