A blog about SEO Performance

Creating Shareable Content and Finding Influencers

Written by
Luke Ormerod July 26, 2016


Earning links back to your site by creating sharable content is something which is vital to SEO, as well as getting your website to rank and at Blueclaw we aim for the same goals for our clients.  

There are a number of elements which have to be considered when coming up with a content piece including:

  • What is the purpose of the piece? For example, is it for brand awareness or lead generation?
  • Do we want to create a one-off piece or something evergreen?
  • Are the ideas relevant to the brand?
  • Are the ideas relevant to the brand’s target audience?
  • Are there any pieces which have been done around the topic before?
  • Which previous pieces have performed well, earning links and social shares?
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Topics: Content, linkbuilding, SEO

Full throttle ahead: Kieran Flanagan just joined forces with us

Written by
Gabriela Lungu July 5, 2016

We are extremely happy to announce that Kieran Flanagan, VP of Marketing at Hubspot, teamed up with us as our Adviser. 

Why we chose Kieran

Kieran Flanagan is the VP of Marketing at HubSpot. Within this role, he leads 3 teams that are focused on Hubspot's sales products, free tools and global growth. Prior to HubSpot he worked for Marketo, Salesforce, and directed the search department for a leading Irish agency. Kieran is a regular speaker at well-known industry events, keynoting many of them - and is a regular columnist in prominent marketing publications.

His experience in marketing and sales for B2B SaaS products, combined with his SEO knowledge, make Kieran a perfect match for our team.

 

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Remain competitive by applying the Lean iteration model for SEO agencies

Written by
Cosmin Negrescu June 30, 2016

In his best-seller, The Lean Startup, Eric Ries advises entrepreneurs to apply an iteration model to their businesses, in order to learn what works and what doesn’t, so that they strive with the extreme uncertainties they face.

Although they don’t develop new products, SEOs are much like entrepreneurs. They work in an environment of extreme uncertainty and, in order to remain competitive, they have to quickly learn what tactics give the best results (and under what circumstances).

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Topics: SEO

The next big hit after Not-Provided: Aggregated Search Volumes

Written by
Gabriela Lungu June 29, 2016

We all know that the majority of SEOs and digital marketers have been relying on Keyword Planner to estimate search volume for targeted keywords and to identify opportunities.

After the big hit with not-provided in 2013, Google just made another major change, this time affecting search volume data reliability.

Keyword Planner now combines the search volume of close search variants and shows the same aggregated search volume estimates on each keyword, instead of their individual estimates.

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Topics: SEO tools

[Product Updates] Similar Keyword Ideas and many more improvements

Written by
Gabriela Lungu June 10, 2016

We like to permanently place new features throughout the platform. Here's a rundown of our latest updates for you to take advantage.

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Topics: Product Updates

[Product Updates] Major improvements on the organic traffic segmentation

Written by
Gabriela Lungu May 26, 2016

We're back with great news on some really important improvements we've brought at the level of the organic traffic data in SEOmonitor. Check them out! 

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Topics: Product Updates

SEOmonitor won the EU Search Awards for the Best Innovation in Software

Written by
Gabriela Lungu May 10, 2016

The European Search Awards 2016 was a blast for us and our excitement was doubled by the fact that we were honored with the Best Innovation-Software Award.

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[Product Updates] Local Campaigns and the option to archive websites are now available

Written by
Gabriela Lungu May 4, 2016

Since we have a thing for everything new, we've just released two major features today: local campaigns and the option to archive websites and free up resources in your current plan. 

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Topics: Product Updates

One more day and we’ll be saying hi from BrightonSEO 2016

Written by
Gabriela Lungu April 20, 2016

This is the third edition of BrightonSEO - a huge global search conference - that we take part in as an exhibitor and we can't wait to join all of the great speakers coming from around the world to talk about the latest trends in SEO. And for the second time in a row, our CEO, Cosmin Negrescu, will be on stage, this time giving practical advice on "How to grow the hell out of your SEO agency" during the Business pannel.

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10 Steps to Dominate Local SEO

Written by
Tony Messer April 11, 2016

Is it your time to become the number one supplier in town? Is it your time to show your competitors who’s the boss? Is it your time to claim what’s rightfully yours? 

Yes. Yes and Yes.

Now is the time to dominate the local SEO scene for your particular niche or industry. So…where do you start?

In this post we’ll outline 10 easy ways that will not only gain traction with local SEO, but will allow you to dominate your niche. 

Sounds too good to be true?

Well sit back and see for yourself.

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Topics: SEO Performance, SEO tools, Content