We make SEO reporting meaningful
and insightful.

To us, the obstacle is the way

We believe SEO should be just as measurable and predictable as any other channel. Hence, our mission is to help digital marketers overcome the challenges by developing innovative technologies that can make the most out of the available data and deliver insightful and reliable reports.

How it all started

We used to be an SEO agency before our focus turned to developing the tool you see today.

Back in 2012, our agency was already handling over 100 clients every month. Business was going great, profits were high and everyone had high hopes for us. But we weren’t prepared for Google’s next big move.

On September 23rd, 2013, we woke up to learn that Google had officially announced the decision to encrypt organic searches. As a result, over 80% of derived visits were concealed under not-provided. All of our contracts stated that we’d be reporting non-brand organic visits. How would we provide that data? How would we measure and predict SEO performance? There was no solution out there that could completely solve our problem.

Somehow, we saw that as an opportunity. If we could have solved this puzzle for our agency, we could do something that would serve the whole industry. We thought that, by combining the available data from multiple Google tools, we’d be able to unlock the not-provided keywords and keep measuring non-brand organic traffic. It would be as accurate as possible. And that’s how SEOmonitor was born.

Over 2000 brands are now using SEOmonitor’s technology and approach, to measure and predict their SEO performance. But we feel like this is only the beginning.

A moment to celebrate

In 2016, we received an award that meant the world to us: we won “Best Innovation in Software” at the European Search Awards. The Business Case Builder was the award-worthy solution and we couldn’t be more grateful and honoured to receive this official recognition from industry’s top experts.

What did the judges have to say? “The innovation in this tool is fantastic and the work it does to help agencies is phenomenal.”

This validation brought us a lot of excitement and an energy boost to continue our efforts in making SEO as measurable and predictable as any other digital marketing channel.

Board of Advisers

Kieran Flanagan

VP of Marketing, HubSpot

An experienced inbound marketer who focuses on customer acquisition and revenue growth. He has great skills when it comes to inbound marketing, SEO, content marketing, analytics and building an awesome marketing team. He has worked for some great SaaS companies like Salesforce.com (Inbound / Search Marketing Manager EMEA) and Marketo where he focused on growth (Online Marketing Manager EMEA).

Bas van den Beld

Founder of State of Digital, European Search Personality 2015

He is an award-winning consultant, trainer and professional speaker, who has helped businesses worldwide adapt swiftly to the forever changing media landscape. Bas has worked, trained and consulted with some of the biggest brands in technology, travel, and entertainment including KLM, MTV / Comedy Central (Viacom), Lenovo, DMA and more.

Our clients love it

Nothing makes us happier than seeing our customers happy!

"Although I think this tool is amazing, I don't want any other agencies to know about it because it is my best secret weapon!"
Ann StanleyCEO of Anicca Digital

Superpowers through integration

SEOmonitor integrates with leading products